Proton’s 1 Tank Adventure makes its sequel this year, now inviting Proton owners to go the extra mile
Proton’s 1 Tank Adventure makes a return this year Offering over RM100,000 worth of prizes and comprising three preliminary rounds and a grand final, participants will consist of owners of the 2019 Proton Iriz, Persona and Saga, as well as invited media members and celebrities. The epic nationwide fuel economy run is set to kick off on 14 September 2019. Entries are still open and participants can sign up here.
The first edition of the 1 Tank Adventure focused mainly on routes in Peninsular Malaysia, but this time, the 2019 competition will feature two rounds in East Malaysia with one each in Sabah and Sarawak. And in the grand final, finalists will embark on an epic journey travelling from Kota Bharu to Johor Bharu using just a single tank of fuel. Driving from head to toe of the peninsular.
The 1 Tank Adventure demonstrates what Proton cars are capable of in real-world fuel efficiency, which many drivers in Malaysia look for in a new car these days. Participants will face challenges in driving their cars over a variety of roads and traffic conditions to deliver fuel economy figures that can be replicated by other owners on a daily basis.
“PROTON would like to demonstrate the efficiency of our cars by embarking on some epic journeys around the country. These figures won’t be obtained in a controlled environment but in driving conditions owners experience every day. Ultimately, we will prove the current range of Proton cars can deliver fuel economy figures that will help keep running costs low,” said Dr Li Chunrong, Chief Executive Officer of Proton.
The 1 Tank Adventure will also showcase the improvements Proton made to the Iriz, Persona and Saga, models updated and launched in 2019. From incorporating the Hi PROTON! voice command system, improving build quality, adding Internet connectivity and creating a variant with the most comprehensive safety equipment list for a car priced below RM40,000, each model has a unique set of characteristics to appeal to its target market.
“We would like to use the 1 Tank Adventure to remind Malaysians there are many factors to consider when buying a car. PROTON has updated its entire range in 2019 and this is a great opportunity to travel around the country to show everyone the result of our hard work. With revised styling, improved quality, better handling and ride comfort as well as higher equipment levels and value for money, we have models to suit every budget and need,” added Dr Li Chunrong.
Besides their new looks and newly added features, Proton says that the driving dynamics is a core capability in every vehicle the company makes today, which the engineers paid particular attention to the ride and handling balance of every car they designed.
To demonstrate this, 1 Tank Adventure participants will get to see and feel for themselves the capabilities during dynamic driving sessions held at each round. Drivers will be asked to perform manoeuvres in a safe and controlled environment and for many, it will be the first time they experience the limits of adhesion. The aim of the exercise is to show the participants what their own cars are capable of, thus reinforcing the message about Protons having class-leading dynamics.