Five new models launched in the first quarter of this year helped cement position
Mercedes-Benz is the top-selling premium segment automotive brand in Malaysia for Q1 2019 for the twentieth consecutive quarter, with 2944 vehicles delivered and a best-ever sales in March with 1334 vehicles going to their new owners. Mercedes-Benz Malaysia has a 2.4 per cent share of the market.
This dominant market position was maintained by the introduction of five new variants earlier this year: the E200 Sportstyle Avantgarde, E 300 Exclusive, E 350 AMG Line, GLC 300 Coupé and GLE 450 AMG Line.
Best-sellers were the saloons with 1714 units delivered, followed by the SUVs (695 units), compact cars (427 units) and finally the Dream Cars (108 units).
The first quarter of the same financial year also saw Mercedes-Benz Services Malaysia (MBSM) record a financing portfolio of over RM 2.7 billion with an increase of 0.3 billion of year-to-date growth. MBSM financed four out five Mercedes-Benz vehicles sold and 50% of them were insured by MBSM.
Over 40,000 vehicles were serviced in the first quarter of 2019 – a 13 per cent increase compared to the previous year. The positive growth volume of vehicles serviced is attributed to the extensive network of 35 dedicated dealerships nationwide.