Mercedes-Benz dealer kicks off 120th anniversary by taking the Mercedes-Benz experience on the road with mobile Autohaus
Cycle & Carriage Bintang has launched Star Galleria. The mobile showroom takes the automotive retailing experiences to places that are unexpected with the first stop being Kulim, Kedah.
The 20ft x 8 ft travelling showroom is recognisably Mercedes-Benz from the Autohaus signature design to the Three-Pointed Star logo. Through Star Galleria, Cycle & Carriage gives customers, even in the farthest corners of the Peninsular, a taste of its retail service by creating a unique space to explore and test drive their favourite models, and learn more about the different vehicle packages that suit their varying needs. Star Galleria has Wi-Fi and in-built digital devices to facilitate consultations, learn about new offers as well as financing and insurance solutions to facilitate the ownership experience.
An experienced team of Cycle & Carriage sales executives and product experts will attend to customers just like in the dealership which will also feature a refreshments counter with dedicated service personnel so customers will be able to enjoy a warm or cold beverage and a snack while immersing themselves in the ultimate Mercedes-Benz retail experience. Exclusive Mercedes-Benz merchandise will also be on display for fans to start or add to their memorabilia collection.
Cycle & Carriage began in Kuala Lumpur in 1899. Today, as it celebrates its 120th anniversary, Cycle & Carriage is a leading regional automotive group in Southeast Asia with 10 brands operating in Malaysia, Singapore, and Myanmar. Across Malaysia, Cycle & Carriage has network of 13 outlets and three ‘Centre of Competence’ body and paint collision repair facilities in Batu Caves, Bukit Tengah, and Johor Bahru certified by Daimler AG, the Mercedes-Benz parent company.
Cycle & Carriage was recently awarded at the 2018 inaugural Mercedes-Benz Malaysia Dealer of the Year awards for its
aftersales service and customer service and loyalty. To improve their customer service reach, Cycle & Carriage recently launched Malaysia’s very first Mercedes-Benz Star Mobile. The service offers customers premium best-in-class maintenance service at their doorstep.
For 2019, Cycle & Carriage has launched a new brand promise – ‘Exceptional Journeys’ based on the premise that journeys are not measured by the distance we travel, but in the memories we acquire. The new brand promise encapsulates the Group’s passion to create people-focused experiences.
To commemorate its 120th anniversary, Cycle & Carriage also launched a regional campaign to give away 120 exceptional journeys of specially curated trips to three enticing destinations: Mongolia, Nepal and Korea. The anniversary campaign runs from 10 January to 30 November 2019 for Cycle & Carriage’s customers in Singapore, Malaysia and Myanmar.
To participate, customers can perform any of the eligible transactions and register on the Cycle & Carriage website. In Malaysia, the eligible transactions are:
Purchase a new or pre-owned Mercedes-Benz from Cycle & Carriage and receive 12 entries; OR
Every RM3,000 spent in a single receipt/invoice for maintenance, repairs, and/or purchase of merchandise and accessories you will receive 1 entry (capped at 12 entries)
More information can be found on //www.cyclecarriage.com/120
