Mercedes-Benz introduces new sub-brands for electric mobility
There’s a new Mercedes-Benz badge in town and it’s the EQ Power brand. Derived from the Mercedes brand values of emotion and intelligence, it is about electric mobility, and covers the entire electric vehicle ecosystem from the charging stations to the PHEV variants of the car range. There is also the EQ brand, a title reserved solely for the pure electric vehicles.
The first cars to carry the EQ Power badges will be the C 350e and E 350e plug-in hybrids, the range-toppers in their respective model selection. Meanwhile, the Mercedes-Branded charging stations in Bangsar Shopping Complex, Sunway Pyramid, Pavilion Kuala Lumpur and Desa Park City will be rebranded as EQ facilities, as will future charging stations.
EQ Agility Care was designed specially for added value and peace-of-mind for buyers of the EQ Power models. Formulated for ownership tenures of over three to five years, scheduled vehicle maintenance and servicing are included, along with an EQ Power charging wallbox packaged with their new EQ Power C 350e and EQ Power E 350e over the same period. The package is intended to enable customers to plan and project plug-in hybrid electric vehicle running costs over time.