Mercedes-Benz Malaysia closed the first quarter of 2018 with 2.8% market share, retaining its top spot in the premium vehicle segment with a total of 3335 vehicles sold. This is the best-ever January and February sales in Mercedes’s history in Malaysia and is a 13.2% increase compared to the first quarter of 2017. In addition, January 2018’s 1200 vehicles sold was a 32% increase compared to January 2017.
In Q1 2018, the locally produced saloons namely, the Mercedes-Benz C-, E-, and S-Class, collectively recorded a total of 1,965 units sold. The compact vehicles comprising the Mercedes-Benz A-Class, B-Class, GLA and CLA Class recorded 596 units sold. These two segments recorded increases of 8 per cent and 37.3 per cent respectively compared to the same period last year.
The Mercedes-Benz SUV range remained a growth driver recording 675 units sold, which translated into a 13.6 per cent jump compared to Q1 of 2017.
The aspirational Mercedes-Benz Dream Cars range also recorded a notable achievement with 94 units sold, a 1 per cent jump compared to Q1 2017.
Globally, Mercedes-Benz achieved its best-ever quarter at 594,304 units (+6.0%) with the best month of all time in March 2018 at 237,307 units (+3.9% compared to 2017).
In the Asia-Pacific region, demand for Mercedes-Benz cars reached a new high of 88,976 units in March (+13.1%). Since the beginning of the year, 249,106 customers were delighted to receive their new Mercedes-Benz (+13.5%) – more than ever before in the first quarter of a year. South Korea, India and Malaysia have set new sales records in the first three months of this year.