All-new two-door coupé designed to serve up 911 performance with S-Class luxury
The new BMW 8 Series Coupé has been designed to offer the performance of a Porsche 911 with the luxury of a Mercedes-Benz S-Class, according to the car’s global product manager.
The new two-door premium sports car revives the 8 Series nameplate last seen in 1999. The model has been conceived to kick-start BMW’s push into the super-luxury market, and global product manager Sarah Lessmann said that the brief was to “define how a sports car should be”. She added: “Everyone in the project had the vision of BMW getting back to sports cars, and not just sporty cars.”
The 8 Series, which goes on sale this month, will initially be offered in two versions. The range-topping M850i xDrive features a 4.4-litre V8 petrol engine that produces 523bhp with 554lb ft of torque available between 1800rpm and 4600rpm. It can achieve 0-62mph in 3.7sec, with a limited top speed of 155mph.
The V8 engine has been reworked extensively by BMW, including new enlarged twin-scroll turbochargers, increasing power by 67bhp from previous versions.
Range-topping M850i features a 4.4-litre V8 petrol engine that produces 523bhp and 554lb ft
The other launch model, the 840d xDrive, is powered by a 3.0-litre in-line six-cylinder diesel producing 316bhp and 501lb ft, with a 0-62mph time of 4.9sec.
Both models employ an eight-speed gearbox, with the gear ratios increased to boost the sporting performance. The 8 Series also features an xDrive all-wheel drive system, with a rear-biased set-up that sends all the power to the rear wheels as standard.
BMW believes that the performance focus of the 8 Series means it can fill a gap in the luxury sports car market between models such as the Mercedes-Benz S-Class Coupé and Porsche 911.
“We have a broad range of competitors, but comparing the 8 Series to only one just doesn’t feel right,” said Lessmann.
“There is a big gap [between the S-Class Coupé and the 911] and we decided the 8 Series shouldn’t quite be in the middle of those: it takes the best out of everything, and defines its own gap. Performance-wise, we’re close to the 911, but we also offer elegant and luxurious materials to match the best of the S-Class.”
While the new car effectively replaces the 6 Series Gran Coupé as the two-door coupé in BMW’s line-up, Lessmann insisted it is neither a successor to that model nor a coupé version of the 7 Series, with which it shares platform architecture elements (and will be built alongside at BMW’s Dingolfing plant in Germany). She said: “The 6 Series was a derivation of the 5 Series, but here we have a stand-alone car, design-wise, performance-wise and component-wise.
BMW believes the 8 Series can fill a gap between the Mercedes-Benz S-Class Coupé and Porsche 911
“We could start from scratch to define how a sports car should be.”
The 8 Series was launched at the Le Mans 24 Hours to recognise that it has been developed alongside the forthcoming M8 and the M8 GTE endurance racing car. The road car features racing-inspired double-wishbone front and five-link rear axle suspension. The M850i has been developed as an integrated package. Lessmann said: “We decided to go for a special set-up, so customers will find their car made on point. There is no choice for the chassis components: it’s a perfect set-up.”
That set-up was built around bespoke Bridgestone tyres (245/35 R20 at the front, 275/30 R20 at the rear), which sit on 20in wheels. It also features variable damper control, active M suspension with electronically controlled dampers and a new version of BMW’s xDrive system, which includes adaptive power steering and integral active steering and a limited-slip differential. The model gets 395mm M Sport brakes.
Lessmann noted that the M Sport exhaust system and V8 engine ensured that the model offered a “true sporty sound experience”. She added: “You don’t just have the driving experience of a sports car, but the true V8 engine sound – there’s no sound generator: it’s pure.”
The 840d sits on 18in wheels as standard, with 19in and 20in available as options, as part of the M Sport and M Technic Sport packages.
A range of driver assistance systems, including active cruise control, is offered as standard; features such as lane keeping assist are optional as part of the Driving Assistant Professional pack.
The 8 Series is 4843mm long with a wheelbase of 2822mm, 1902mm wide and 1341mm tall. The boot has a capacity of 420 litres. The model adopts BMW’s new design language for its sports cars, which aims to bring a more modern and ‘emotional’ look. Lessmann claims some design cues were taken from 1970s sports cars.
The new design includes the revamped, bolder kidney grille, which features a single surround and hexagonal pattern, along with the slimmest headlights offered on any BMW model. Those are matched by slim LED tail-lights, which feed into a spoiler and two sets of exhaust pipes. The car has deliberately muscular flanks and a ‘double bubble’ dip in the roof (available in carbonfibre as an option), designed to recall a detail from classic racing cars. The large front and rear spoilers are to boost grip and performance.
Inside, the 8 Series gets bespoke seats, a 12.3in driving instrument display and a 10.25in central touchscreen as standard, along with an enhanced version of BMW’s head-up display. The control system can be operated via touchscreen, voice control, gesture control or the iDrive touch controller, along with buttons on the standard leather steering wheel.
The clean interior design features controls, including the central touchscreen, that are tilted towards the driver. This focus is “very important for a sports car”, said Lessmann.
In order to emphasise the car’s premium quality, leather is standard on the instrument panel and doors, and options include a diamond-cut glass gear selector and other controls.
BMW has yet to confirm additional engine options, although a mild hybrid version is understood to be under consideration.
Lessmann said the firm is “still discussing” future 8 Series variants. A Concept M8 Gran Coupé was shown at this year’s Geneva motor show, previewing a future four-door coupé likely to be launched late next year, and a cabriolet version is also set to be introduced.
Prices for the 8 Series rise from £76,270 for the 840d to £100,045 for the M850i.
SAME NAME, DIFFERENT MISSION
The new 8 Series is the second generation of BMW to use the nameplate. The first, produced from 1989 until 1999, was also a range-topping two-door coupé aiming for the premium market – but the firm says that’s where the similarities end.
The original 8 Series featured cutting-edge technology for the era, including traction control and speed-sensitive power steering, with the top 850i model powered by a 5.6-litre V12 engine (entry-level cars featured a V8). But while it was technically impressive, BMW only sold just over 30,000 models during its lifespan.
“The old 8 Series was less a sports car and more a technology showcase to present all the things BMW could do at the time,” said product manager Sarah Lessmann.
Rather than tying the car to the original 8 Series, Lessmann explained that the decision to revive the nameplate was tied to other recent models. She said: “In BMW’s history, the ‘8’ was always for special projects: we had the 8 Series, the Z8 and the i8.
“The 8 Series is the perfect name for a car which is something new, and something that is outstanding across the
rest of our portfolio.”
There aren’t exactly many gaps left in the increasingly crowded car market, yet BMW reckons it’s found one with the new 8 Series.
It’s a matter of nuance: the 8 Series isn’t the only sporty two-door coupé on the market, but by aiming to make a sports car that rivals the 911 yet offers the luxury of an S-Class coupé, the Bavarian firm thinks it has found a niche to begin its attack on the high-end premium market.
It certainly looks the part: in the metal, and in M850i guise, it is stunning.
The question will be the dynamic focus. Autocar drove a prototype M850i recently, with our initial impressions that, while neither as sharp as a 911 nor as luxurious as the S63 Coupé, it has a broader range of skills than either.
But are there ultra-luxury buyers looking for a broad range of skills, rather than either a pure performance or luxury car?
We’ll need to drive a finished 8 Series to fully judge it, of course, but indications are the M850i could be something special. The question could be whether the gap in the market it’s aiming for is big enough.
Q&A SARAH LESSMANN, 8 SERIES GLOBAL PRODUCT MANAGER
What was the key goal in developing the 8 Series?
“The most important information is this: we have a sports car set-up. When we announced the 8 Series, everyone thought it would be a ‘son of’ the 7 Series, like the 4 Series is based on the 3 Series, but that wasn’t the way BMW had the idea of doing a sports car.”
Was it important to make the car close to the 8 Series Concept?
“That’s something we’re very proud of. Normally concept vehicles are quite removed, but on this car there are only a few design details we had to change for legal requirements, such as flattening the shark nose grille a bit.”
Why does the interior differ from other BMW models?
“With the 8 Series, BMW gets back to the driver orientation: the driver is the centre, and anything around their ‘workspace’ is set up to make them comfortable behind the wheel.”