Amanda Zhang, new CEO of Mercedes-Benz Malaysia

Amanda Zhang succeeds Sagree Sardien as CEO and President, Mercedes-Benz Cars Malaysia & Head of Region Mercedes-Benz Cars SEA II

Amanda Zhang is the new CEO and president of Mercedes-Benz Cars Malaysia & Head of Region, Mercedes-Benz Cars SEA II. Amanda’s appointment is effective 1 August 2023. Her predecessor, Sagree Sardien, who will advance to the position of Head of Region Overseas, Mercedes-Benz Cars in Stuttgart.

During her tenure, Sardien was instrumental in steering the brand’s global vision locally and within the SEA II region. Sardien leaves a legacy of leading the electric mobility agenda in Malaysia having introduced a fleet of EVs from Mercedes-Benz. This included the locally assembled Mercedes-Benz EQS 500 4MATIC.

Under Sardien’s leadership, Mercedes-Benz Malaysia underwent a digital transformation, implementing Retail of the Future and strengthening the brand’s corporate citizenship.

Sagree Sardien, Head of Region Overseas, Mercedes-Benz Cars said, “We are thrilled to welcome Amanda Zhang to the helm of Mercedes-Benz Malaysia. Her extensive leadership experience and strategic acumen will undoubtedly further support to drive our company forward in the dynamic Malaysian market. I am confident that under her guidance, the company will continue to flourish and uphold its reputation for innovation and excellence.”

Amanda Zhang, CEO & President, Mercedes-Benz Cars Malaysia & Head of Region, Mercedes-Benz Cars SEA II said, “I am truly honoured to take on this new role in Malaysia and SEA II. Having been part of Mercedes-Benz’s remarkable journey in the Central & Eastern Europe Cluster, I am now eager to lead the Mercedes-Benz Malaysia team and join forces with our retail partners to continue our pursuit of excellence for this dynamic and vibrant market. I firmly believe that innovation, customer-centricity, and sustainable growth are the cornerstones of success, and I am committed to fostering a culture that embraces these values at every level of the organisation.”

Prior to this, Zhang served as the CEO at Mercedes-Benz Romania overseeing four business divisions. During her tenure, Zhang and her team achieved double-digit growth in both sales and customer services. She also implemented the electrification strategy and played a pivotal role in revitalising the dealer network in the Romanian market.

After joining Region Europe in 2014, she built up the regional product management and marketing team as well as multiple regional hubs. These operations are the foundation of today’s Experience Center within Region Europe. She also successfully ramped up Customer Journey Operations, a Salesforce CRM Hub based in Bucharest for the European markets.

Zhang began her Mercedes-Benz her career through Daimler’s International Management Associate Programme over 20 years ago. Since then, she has managed international projects, including the “Journey to China”. This involved relocating all wholesale operations from Hong Kong to Beijing.