McLaren Automotive appoints new Commercial Executive Director, George Biggs

George Biggs will oversee global sales and operations, McLaren Special Operations (MSO) and McLaren aftersales 

McLaren Automotive has appointed of George Biggs to the role of Commercial Executive Director, effective 1 July.

George assumes responsibility for global sales and operations, the company’s bespoke division, McLaren Special Operations (MSO) and the aftersales business.

Before he was the Commercial Executive Director, George was the Managing Director for Asia Pacific and China responsible for the company’s sales, marketing and aftersales effort across 11 countries and regions including, China, Australia, Hong Kong, Indonesia, Japan, Malaysia, New Zealand, Singapore, South Korea, Taiwan, and Thailand.

George has been with McLaren Automotive for nine years.  Since 2014, he has been based in the Asia Pacific region, as the Head of sales and operations. During this time, he oversaw the launch of six new models, including the 720S and the McLaren Senna.

Prior to joining McLaren, George worked for Deloitte Management Consultancy where he specialised in commercial strategy development and execution across multiple sectors including, automotive, fast-moving consumer goods, manufacturing and healthcare.

George’s appointment follows that of Gareth Dunsmore who joined McLaren Automotive in March as Chief Marketing Officer.