Q1 2019 launch of five new models helped cement position
In Q1 2019, Mercedes-Benz was the top-selling premium segment automotive brand in Malaysia for the twentieth consecutive quarter, with 2944 vehicles delivered and a best-ever sales in March with 1334 vehicles going to their new owners. Mercedes-Benz Malaysia has a 2.4 per cent share of the market.
Five new variants launched earlier this year helped to maintain this dominant market position: the E200 Sportstyle Avantgarde, E 300 Exclusive, E 350 AMG Line, GLC 300 Coupé and GLE 450 AMG Line.
The best sellers were the saloons. Mercedes-Benz Malaysia delivered 1714 units, followed by the SUVs (695 units), compact cars (427 units) and finally the Dream Cars (108 units).
The first quarter of the same financial year also saw Mercedes-Benz Services Malaysia (MBSM) record a financing portfolio of over RM 2.7 billion with an increase of 0.3 billion of year-to-date growth. Mercedes-Benz Services Malaysia financed four out of five Mercedes-Benz vehicles sold. Meanwhile MBSM insured 50 per cent of them.
Over 40,000 vehicles were serviced in the first quarter of 2019 – a 13 per cent increase compared to the previous year. The positive growth volume of vehicles serviced is attributed to the extensive network of 35 dedicated dealerships nationwide.
