The philosophy of BMW M is now available in a new collection of clothes and accessories which BMW describes as being “where performance meets precision”.
First up is the Swiss-made Sellita SW 500 automatic timepiece which has a back and cover made from sapphire glass. It has a brass face with an additional trio of small chronometer dials (totalisers) as well as a date and day-of-the-week display, applied indices, illuminated hands and a colour BMW M logo. The signature tachymeter scale, inspired by the design of the BMW M4, is capable of recording speeds from 60 to 500 km/h.
The men’s and ladies’ clothing and footwear are sophisticated and feature functional materials which look good and are also practical for everyday use.
There are BMW M Jackets, BMW M Sweat Jackets and BMW M Fan T-Shirts for men and for women and two styles of unisex BMW M design Puma sneakers: BMW M X-Cat and BMW M Puma Evo Speed.
In the M collection are also accessories like the BMW M Lifestyle Headphones which are Bluetooth-enabled for both listening to music and making phone calls wirelessly, and a BMW M Power Bank.
There is also a range of BMW M luggage: the messenger-style, BMW M Bag and the hard-shelled M Trolley case and M Boardcase
All the items in the BMW M Collection feature design elements from the BMW M4.
Recommended retail prices in Euros are as follows:
BMW M Chronograph, Automatic: €1,700.00
BMW M Jacket, Men: €230.00
BMW M Jacket, Women: €230.00
BMW Sweat jacket, Women and Men: €130.00
BMW M Fan T-Shirt, Men: €29.90
BMW M T-Shirt, Women: €29.90
BMW M Shoes X-Cat, unisex: €120.00
BMW M Shoes Evo Speed, unisex: €125.00
BMW M Lifestyle Headphones: €130.00
BMW M Powerbank: €39.90
BMW M Bag: €130.00
BMW M Trolley: €290.00
BMW M Boardcase: €240.00
The BMW M Collection can be found at shop.bmw.com or selected BMW dealers.