Environment Rolls-Royce Capsule by Saya, age 6, Japan
Rolls-Royce Motor Cars have announced the global winners in its Young Designer Competition, in which children around the world were invited to design their dream Rolls-Royce of the future.
Category winners:
Technology
Environment
Fantasy
Fun
Highly commended:
There were four category winners, from Japan, France, China and Hungary, ranging in age from six to 16. They will each enjoy a chauffeur-driven journey with their best friend in a Rolls-Royce to school. The designs of the winners and three additional Highly Commended entrants have all been transformed into digitally-rendered illustrations by the Rolls-Royce Design Team, using the same software and processes as they would in a ‘real’ Rolls-Royce design project.
The competition provided a creative outlet for children aged 16 and under, confined by Covid-19 lockdown restrictions. There were more than 5,000 entries from over 80 countries. There were no rules or specified judging criteria, the children were able to let their imagination run free, creating designs of extraordinary richness, creativity and diversity.
The judges selected overall winning designs in four categories – Technology, Environment, Fantasy and Fun – based on the most popular themes that emerged from the 5,000-plus entries. Three further entries that defied categorisation but caught the judges’ attention were Highly Commended; the panel also selected winning entries from the various regions around the world in which Rolls-Royce Motor Cars operates.
The competition was launched in April as lockdown conditions were imposed across the globe. The children were asked to design their ‘dream Rolls-Royce of the future’, and left with complete creative freedom to develop their ideas.
Entries included designs inspired by (amongst other things) unicorns, turtles, space travel, the Egyptian pyramids, Pablo Picasso and bumble-bees. Many are capable of flying or travelling underwater; the designs also featured a host of clever devices and novel technologies to save labour, provide pleasure and entertainment and benefit humanity and the environment.
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