{"id":49664,"date":"2026-02-27T13:51:39","date_gmt":"2026-02-27T13:51:39","guid":{"rendered":"https:\/\/autocarmalaysia.com\/?p=49664"},"modified":"2026-03-26T11:33:25","modified_gmt":"2026-03-26T11:33:25","slug":"chery-malaysia-now-official-sponsor-of-lcwc-badminton-competition","status":"publish","type":"post","link":"https:\/\/autocarmalaysia.com\/prepro\/2026\/02\/27\/chery-malaysia-now-official-sponsor-of-lcwc-badminton-competition\/","title":{"rendered":"Chery Malaysia now official sponsor of LCWC badminton competition"},"content":{"rendered":"\n<h4 class=\"wp-block-heading has-medium-font-size\"><em>LCWC badminton competition offers a total prize purse of RM100,000<\/em><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Chery Malaysia has joined forces with Malaysia&#8217;s badminton champion Dato&#8217; Seri (Dr) Lee Chong Wei to sponsor the eponymous Lee Chong Wei Cup (LCWC) which makes its debut this year. The badminton competition has a total prize purse of RM100,000.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The badminton championship is also supported by the Badminton Association of Malaysia and will feature three age categories, Under-13, Under-15 and five disciplines, with a target of 3200 participants: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Boys\u2019 Singles<\/li>\n\n\n\n<li>Girls\u2019 Singles<\/li>\n\n\n\n<li>Boys\u2019 Doubles<\/li>\n\n\n\n<li>Girls\u2019 Doubles<\/li>\n\n\n\n<li>Mixed Doubles&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The LCWC will be held as a single-leg competition in its debut year, offering a total prize purse of RM100,000 \u2014 among the most lucrative youth-level rewards in Malaysia.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A more significant reward for the champions elect is a trial opportunity at the Academy Badminton Malaysia.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chery Malaysia reflected on the partnership as its commitment to community impact and youth development.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAt Chery, we believe in investing in the future of sports. Our intention has always been to nurture young talent and support the ecosystem around them. As one of Malaysia\u2019s fastest-growing international automotive brands, we are proud to support initiatives that shape the nation\u2019s sporting future,\u201d said Lee Wen Hsiang Chery Malaysia Vice President.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He added that competitions like the Lee Chong Wei Cup are vital in identifying emerging talent at a young age and providing the structure they need to grow, technically and mentally.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chery Malaysia has previously supported Malaysia\u2019s Olympic medallists from the Paris 2024 Games as well as the national contingent at the Asian Youth Para Games 2025.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BAM President Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz welcomed the initiative, describing it as a valuable addition to Malaysia\u2019s grassroots development ecosystem.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cChong Wei will always be one of BAM\u2019s greatest success stories \u2014 not only for his achievements, but for the inspiration he continues to provide to young Malaysians. The Lee Chong Wei Cup is more than a tournament; it is a platform to widen access, strengthen our grassroots pipeline, and nurture the next generation of talent,\u201d he said.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAt BAM, we are proud to support this initiative and look forward to seeing it contribute meaningfully to Malaysia\u2019s long-term badminton development.\u201d 3&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Lee Chong Wei Cup aspires to reflect the values that defined Chong Wei\u2019s  two-decade career. He held the world number one ranking for a record 349 weeks, including a 199-week consecutive run from 2008 to 2012. The triple Olympic silver medallist also captured 69 Badminton World Federation titles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More details of the Lee Chong Wei Cup coming soon.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>LCWC badminton competition offers a total prize purse of RM100,000 Chery Malaysia has joined forces with Malaysia&#8217;s badminton champion Dato&#8217; Seri (Dr) Lee Chong Wei to sponsor the eponymous Lee Chong Wei Cup (LCWC) which <a class=\"mh-excerpt-more\" href=\"https:\/\/autocarmalaysia.com\/prepro\/2026\/02\/27\/chery-malaysia-now-official-sponsor-of-lcwc-badminton-competition\/\" title=\"Chery Malaysia now official sponsor of LCWC badminton competition\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":49666,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2],"tags":[2709,2468,2708,26],"class_list":["post-49664","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news","tag-badminton-association-of-malaysia","tag-chery-malaysia","tag-lee-chong-wei-cup","tag-malaysia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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