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Mitsubishi Triton sales up despite 21 per cent truck market decline

Mitsubishi Triton 0.9 per cent sales growth compared to last financial year

Mitsubishi Motors Malaysia had a successful 2019. The Mitsubishi Triton was the only truck in the pick-up segment to record increased sales during the Financial Year 2019. 5762 units were sold from April 2019 to March 2020, a growth of 0.9 per cent compared to the same period last financial year. This is against a 21 per cent decline in sales in the pick-up segment over the same period.

From January to March 2020, the Mitsubishi Triton consistently maintained its market share by 22% or more for three consecutive months. The Mitsubishi Triton’s overall market share for FY2019 closed at 17% versus MMM’s target of 16%.

In addition, for the whole of FY2019, the Mitsubishi Triton double cab ranked up to the number one position in the pick-up truck segment, in three states namely Melaka, Penang and Kedah.

 

Lisa Kuok

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Lisa Kuok

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