Dunlop Tyres Malaysia shares long-term measures to meet ever-changing needs of Malaysian motorists
Dunlop Tyres Malaysia. under the stewardship of Toyotsu Binter Malaysia Sdn Bhd and engineering expertise of Sumitomo Rubber Industries, is committed to Malaysia in the long term. At a briefing with the motoring media recently, Dunlop shared that they had expanded the nationwide dealer network by more than 30%, from approximately 150 to over 200 outlets since May 2026.
In 1963, Dunlop was the first tyre manufacturer to establish local production in Malaysia.
Marcus Lim, Managing Director of Toyotsu Binter Malaysia Sdn Bhd said, “Malaysia is an important market for Dunlop and we see tremendous opportunities for long-term growth.
“Motorists are looking for products that deliver quality, safety and performance, but they also expect genuine value. That is where we see Dunlop’s opportunity. Our ambition is to establish Dunlop as an emerging premium brand by making premium performance accessible to more Malaysian motorists,” he said.
Marcus said the company’s growth strategy extends beyond increasing its retail footprint.
“We want Dunlop to be available wherever customers choose to purchase and service their tyres, whether through established tyre dealers, automotive service centres or future retail channels that enhance convenience and accessibility. At the heart of our strategy is building strong, long-term partnerships across Malaysia’s automotive aftermarket,” he added.
Dunlop has broadened its product portfolio across key market segments. The range includes the Blue Response TG for everyday passenger vehicles, the SP Sport Maxx 060+ for drivers seeking enhanced performance and handling, and the Grandtrek R/T01 for SUVs and pickup trucks. The company is also preparing to introduce the e.Sport Maxx, developed to meet the unique performance requirements of electric vehicles.
Beyond the replacement market, Dunlop is also an original equipment manufacturer (OEM). Selected models from leading automotive brands, including Toyota, Lexus, Isuzu, Mazda and Leapmotor are shod with Dunlop tyres.
OEM programmes have stringent requirements. Toyotsu Binter Malaysia and Sumitomo Rubber Industries are working with Dunlop’s OEM partners to ensure product quality and supply chain reliability.
Dunlop Malaysia will also ensure tyres for all kinds of vehicles, from internal combustion engines (ICE), to hybrid and electric vehicles are available.
Takehiko Asai, Managing Director of Sumitomo Rubber Asia (Tyre) Pte. Ltd. said Dunlop’s future continues to be guided by the same spirit of innovation that has shaped the brand for more than 130 years.
“Innovation has always been at the heart of Dunlop. Throughout our history, we have continuously evolved alongside advances in mobility, developing technologies that improve safety, performance and driving confidence for motorists around the world.
“Today, our focus extends beyond conventional tyre development. We are investing in next-generation technologies that enhance energy efficiency, improve wet-weather grip, reduce rolling resistance and cabin noise, while exploring intelligent tyre technologies that will support the future of connected and electrified mobility. These innovations reflect our commitment to delivering products that meet the changing needs of drivers without compromising the quality and reliability that define the Dunlop brand,” he said.
Malaysia is a key growth market. Dunlop will continue investing in its dealer network, introducing products developed for local driving conditions, and strengthening partnerships across the automotive aftermarket as it builds long-term growth in the country.
