BMW Malaysia has launched a new privilege card, the BMW Elite M card. Offering M-specific benefits for owners of M Performance cars, the advantages are in addition to the benefits conferred in the existing card, BMW Privileges Elite, for owners of BMWs. The Elite M offers cardholders access to special events at special rates such as local and regional M Track events, additional discounts for BMW Driver Training events and BMW lifestyle merchandise.
Cardholders will also be given priority service appointments and Reception at the Car (RATC) at all BMW M Service Outlets and BMW M Dealerships, loyalty discounts for repeat BMW M customers as well as a dedicated page within the BMW Group Loyalty+ Mobile App.
BMW M owners will still have complete access to all the features provided under the BMW Privileges Card. This includes:
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