Volvo launches #SafeDrive

Road safety campaign in conjunction with Hari Raya festive season and 60th anniversary of Volvo’s invention of the safety belt

The three-point safety belt was invented by Nils Bohlin, a Volvo engineer in 1959. Volvo Cars gave the patent away allowing the three-point safety belt to be fitted to any car from any manufacturer because they recognised the significance of the device. In the 60 years since, three-point safety belt is estimated to have saved more than a million lives and is the single most important safety invention ever introduced in cars.

According to data gathered by the Malaysian Institute of Road Safety Research (MIROS) in 2017, an average of 16 road fatalities is recorded daily in the month of Ramadan and Syawal (Hari Raya month). A way to reduce this statistic is to ensure that everyone, including the rear passengers of the car, is properly secured using the appropriate safety restraints and seats.

Volvo Car Malaysia’s #SafeDrive road safety campaign is aimed at raising awareness of the importance for all car occupants to use safety belts. To gain maximum exposure, the campaign will be rolled-out via various mediums including radio, newspapers, websites, social media platforms, and through authorised Volvo dealerships.

Volvo Cars has actively collected crash data from actual accidents for more than 40 years. Recently, Volvo Cars announced Project EVA (Equal Vehicles for All), allowing any car manufacturer to access its research data to build safer cars. This coincides firmly with Volvo Cars’ belief that safety should be for everyone and it starts with buckling up in the car.