Be rewarded for caring about the welfare of your car engine is the crux of the Shell Helix “Drive On” global brand campaign which aims to celebrate the enjoyment of driving through Shell Helix Ultra fully synthetic motor oil and an integrated loyalty programme called Shell Advantage and Rewards (SHARE). Malaysia is the first market to launch SHARE.
The reward programme starts with the purchase of either Shell Helix Ultra with PurePlus Technology, High Mileage, HX7 or HX5 and registering the purchase online with www.shell.com.my/share to begin reaping the benefits. These include a storewide Lazada voucher for first time sign-ups with purchase, a buy-three-one-free purchase offer for Shell Helix Ultra, oil change reminders and seasonal promotions.
Earlier campaigns like the Shell Helix Engine Warranty (SHEW), for cars below eight with less than 150,000 kilometres on the odometer which are serviced with Shell Helix Ultra, High Mileage or HX7 are also part of the SHARE programme.
In conjunction with the launch of the campaign, there will be a Shell Helix “Drive On” Roadshow which will take place at selected locations around the country from 13 October to 24 December 2017. There are prizes to be won, including Ferrari merchandise for 25 lucky winners who take part in the Shell Helix #DriveFor social media contest. Details can be found at www.shell.com.my/driveon.